CREATIVE DIRECTION · NEW YORK CITY

Creative direction, from the first idea to the shoot.

I partner with brands and agencies to shape campaign concepts, set the visual direction and guide the work through production. Senior creative leadership, grounded in hands-on design and art direction.

9+ years across agency and in-house creative teams. Available for fractional engagements and individual campaign projects.

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Opportunity Studio live film set at Tribeca Film Festival

Two ways to work together

Fractional creative direction

An ongoing creative partner for your team’s campaigns, launches and brand projects. I help shape the ideas, set the visual direction and guide the work alongside your team.

  • Creative direction across active projects
  • Concept development + creative reviews
  • Collaboration with internal teams + production partners

Campaign projects

Bring me in for a campaign, launch or brand experience. I can lead the creative from the first deck of ideas through production, staying close to the design and the shoot.

  • Campaign concepts + client pitches
  • Storyboards, visual territories + design
  • Shoot planning + on-set art direction

Creative leadership that stays close to the work

Campaign concepts + creative development

Find the idea, define the creative approach and build a direction your team can develop together.

Decks, pitches + storyboards

Turn ideas into a clear, compelling deck. I can pitch directly to clients and translate the concept into storyboards and visual references.

Visual direction + hands-on design

Set the visual language, develop the design and give clear creative feedback as the work takes shape.

Shoot planning + on-set art direction

Work with creative and production teams on the plan, then guide the visual details on set so the idea carries through the shoot.

Let’s make something together

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Cate Jarrett

Host, interviewer and art director. New York City.

Check availability

Currently

Booking Q4 2026 and Q1 2027, in New York and wherever the work is.

© 2026 Cate JarrettHost, Interviewer, Creative