In the middle of all the action at the 2025 Tribeca Film Festival, we built Opportunity Studio — a live film set with professional actors and an experienced film crew. Then we invited everyday attendees to sign up and direct a scene of a real short film titled First Days. Everyone who took part walked away with an IMDb directing credit, a Guinness World Record title, and most importantly, real on-the-job experience to help open more doors in the future.
The completed film, First Days, is ready to premiere around the country. Now, every viewing will serve as a reminder of what’s possible when everyone is given the opportunity to show what they can do.
PROJECT · BRAND & CREATIVE · Indeed
Opportunity Studio x Tribeca Film
Without connections, getting work in the film industry is challenging. Getting work as a director? Nearly impossible. As the world’s #1 job site, Indeed wanted to ensure that people are seen and hired for what they can do, not who they know or where they came from.
- Client
- Indeed
- Industry
- Film & Employment
- Project type
- Brand & Creative
- Year
- 2025
- Role
- Art direction · Brand identity Interviewing
In the middle of all the action at the 2025 Tribeca Film Festival, we built Opportunity Studio — a live film set with professional actors and an experienced film crew. Then we invited everyday attendees to sign up and direct a scene of a real short film titled First Days. Everyone who took part walked away with an IMDb directing credit, a Guinness World Record title, and most importantly, real on-the-job experience to help open more doors in the future.
The completed film, First Days, is ready to premiere around the country. Now, every viewing will serve as a reminder of what’s possible when everyone is given the opportunity to show what they can do.


















ON THE GROUND
iPhone content + BTS
Use the arrows to move through the set, one moment at a time.
01 / 10



Opportunity Studio opens at Tribeca Festival.
What I shipped
- Live experiential film set
- Opportunity Studio brand identity
- On-site art direction
- Participant directing experience
- IMDb directing credits
- Guinness World Record activation
- Director interviews
Client: Indeed Festival partner: Tribeca Festival Art direction + design: Cate Jarrett Film: First Days
Next project
Rising Voices Season 5
Brand identity · Art direction

Let's make yours
Share the dates, the format and a little about the room, and I will come back with availability and a clear number within one business day.
In the middle of all the action at the 2025 Tribeca Film Festival, we built Opportunity Studio — a live film set with professional actors and an experienced film crew. Then we invited everyday attendees to sign up and direct a scene of a real short film titled First Days. Everyone who took part walked away with an IMDb directing credit, a Guinness World Record title, and most importantly, real on-the-job experience to help open more doors in the future.
The completed film, First Days, is ready to premiere around the country. Now, every viewing will serve as a reminder of what’s possible when everyone is given the opportunity to show what they can do.
PROJECT · BRAND & CREATIVE · Indeed
Opportunity Studio x Tribeca Film
Without connections, getting work in the film industry is challenging. Getting work as a director? Nearly impossible. As the world’s #1 job site, Indeed wanted to ensure that people are seen and hired for what they can do, not who they know or where they came from.
- Client
- Indeed
- Industry
- Film & Employment
- Project type
- Brand & Creative
- Year
- 2025
- Role
- Art direction · Brand identity Interviewing
In the middle of all the action at the 2025 Tribeca Film Festival, we built Opportunity Studio — a live film set with professional actors and an experienced film crew. Then we invited everyday attendees to sign up and direct a scene of a real short film titled First Days. Everyone who took part walked away with an IMDb directing credit, a Guinness World Record title, and most importantly, real on-the-job experience to help open more doors in the future.
The completed film, First Days, is ready to premiere around the country. Now, every viewing will serve as a reminder of what’s possible when everyone is given the opportunity to show what they can do.


















ON THE GROUND
iPhone content + BTS
Use the arrows to move through the set, one moment at a time.
01 / 10



Opportunity Studio opens at Tribeca Festival.
What I shipped
- Live experiential film set
- Opportunity Studio brand identity
- On-site art direction
- Participant directing experience
- IMDb directing credits
- Guinness World Record activation
- Director interviews
Client: Indeed Festival partner: Tribeca Festival Art direction + design: Cate Jarrett Film: First Days
Next project
Rising Voices Season 5
Brand identity · Art direction

Let's make yours
Share the dates, the format and a little about the room, and I will come back with availability and a clear number within one business day.