PROJECT · BRAND & CREATIVE · Indeed

Opportunity Studio x Tribeca Film

Without connections, getting work in the film industry is challenging. Getting work as a director? Nearly impossible. As the world’s #1 job site, Indeed wanted to ensure that people are seen and hired for what they can do, not who they know or where they came from.

Client
Indeed
Industry
Film & Employment
Project type
Brand & Creative
Year
2025
Role
Art direction · Brand identity Interviewing

In the middle of all the action at the 2025 Tribeca Film Festival, we built Opportunity Studio — a live film set with professional actors and an experienced film crew. Then we invited everyday attendees to sign up and direct a scene of a real short film titled First Days. Everyone who took part walked away with an IMDb directing credit, a Guinness World Record title, and most importantly, real on-the-job experience to help open more doors in the future.

The completed film, First Days, is ready to premiere around the country. Now, every viewing will serve as a reminder of what’s possible when everyone is given the opportunity to show what they can do.

Press recognition for Opportunity Studio
Press recognition for Opportunity Studio
The slate comes down on First Days
The slate comes down on First Days
I designed the look and feel of Opportunity Studio to reflect and align with the larger Rising Voices Season 5 brand identity, since the two were sitting in the same room. You can see color, type and imagery pulled into this concept to make it all feel like one cohesive experience.
I designed the look and feel of Opportunity Studio to reflect and align with the larger Rising Voices Season 5 brand identity, since the two were sitting in the same room. You can see color, type and imagery pulled into this concept to make it all feel like one cohesive experience.
Inside the live First Days set
Inside the live First Days set
Named Tribeca 2025’s most visited activation.
Named Tribeca 2025’s most visited activation.
Quiet on set at Tribeca Festival
Quiet on set at Tribeca Festival
Filming First Days
Filming First Days
Opportunity Studio identity in the space
Opportunity Studio identity in the space
Opportunity Studio broke the Guinness World Record for the most directors on a short film.
Opportunity Studio broke the Guinness World Record for the most directors on a short film.
The live film set in action
The live film set in action
The First Days script
The First Days script
Directing on set
Directing on set
Opportunity Studio earned 100% positive social sentiment.
Opportunity Studio earned 100% positive social sentiment.
First Days cast portrait
First Days cast portrait
Behind the scenes with the filmmakers
Behind the scenes with the filmmakers
The directors of First Days
The directors of First Days
Rekha Waran on set
Rekha Waran on set
Inside the live production
Inside the live production
On his first day at a new job, Calvin faces the swirl of nerves, hope, and discovery that comes with starting something unfamiliar. Directed collaboratively by 30 filmmakers - a world record - the film unfolds as a mosaic of voices and moments. Awkward, funny, absurdist, and heartfelt, First Days captures the universal feeling of stepping into uncertainty to begin again.

ON THE GROUND

iPhone content + BTS

Use the arrows to move through the set, one moment at a time.

01 / 10

Opportunity Studio entrance and director sign-up banner at Tribeca Festival

Opportunity Studio opens at Tribeca Festival.

What I shipped

  • Live experiential film set
  • Opportunity Studio brand identity
  • On-site art direction
  • Participant directing experience
  • IMDb directing credits
  • Guinness World Record activation
  • Director interviews

Client: Indeed Festival partner: Tribeca Festival Art direction + design: Cate Jarrett Film: First Days

Next project

Rising Voices Season 5

Brand identity · Art direction

Rising Voices Season 5

Let's make yours

Share the dates, the format and a little about the room, and I will come back with availability and a clear number within one business day.

PROJECT · BRAND & CREATIVE · Indeed

Opportunity Studio x Tribeca Film

Without connections, getting work in the film industry is challenging. Getting work as a director? Nearly impossible. As the world’s #1 job site, Indeed wanted to ensure that people are seen and hired for what they can do, not who they know or where they came from.

Client
Indeed
Industry
Film & Employment
Project type
Brand & Creative
Year
2025
Role
Art direction · Brand identity Interviewing

In the middle of all the action at the 2025 Tribeca Film Festival, we built Opportunity Studio — a live film set with professional actors and an experienced film crew. Then we invited everyday attendees to sign up and direct a scene of a real short film titled First Days. Everyone who took part walked away with an IMDb directing credit, a Guinness World Record title, and most importantly, real on-the-job experience to help open more doors in the future.

The completed film, First Days, is ready to premiere around the country. Now, every viewing will serve as a reminder of what’s possible when everyone is given the opportunity to show what they can do.

Press recognition for Opportunity Studio
Press recognition for Opportunity Studio
The slate comes down on First Days
The slate comes down on First Days
Opportunity Studio brand identity
Opportunity Studio brand identity
Inside the live First Days set
Inside the live First Days set
Quiet on set at Tribeca Festival
Quiet on set at Tribeca Festival
Filming First Days
Filming First Days
Opportunity Studio identity in the space
Opportunity Studio identity in the space
The live film set in action
The live film set in action
The First Days script
The First Days script
Directing on set
Directing on set
First Days cast portrait
First Days cast portrait
Behind the scenes with the filmmakers
Behind the scenes with the filmmakers
The directors of First Days
The directors of First Days
Rekha Waran on set
Rekha Waran on set
Inside the live production
Inside the live production
Opportunity Studio x Tribeca Film
Opportunity Studio x Tribeca Film
Opportunity Studio x Tribeca Film
On his first day at a new job, Calvin faces the swirl of nerves, hope, and discovery that comes with starting something unfamiliar. Directed collaboratively by 30 filmmakers - a world record - the film unfolds as a mosaic of voices and moments. Awkward, funny, absurdist, and heartfelt, First Days captures the universal feeling of stepping into uncertainty to begin again.

ON THE GROUND

iPhone content + BTS

Use the arrows to move through the set, one moment at a time.

01 / 10

Opportunity Studio entrance and director sign-up banner at Tribeca Festival

Opportunity Studio opens at Tribeca Festival.

What I shipped

  • Live experiential film set
  • Opportunity Studio brand identity
  • On-site art direction
  • Participant directing experience
  • IMDb directing credits
  • Guinness World Record activation
  • Director interviews

Client: Indeed Festival partner: Tribeca Festival Art direction + design: Cate Jarrett Film: First Days

Next project

Rising Voices Season 5

Brand identity · Art direction

Rising Voices Season 5

Let's make yours

Share the dates, the format and a little about the room, and I will come back with availability and a clear number within one business day.

Cate Jarrett

Host, interviewer and art director. New York City.

Check availability

Currently

Booking Q4 2026 and Q1 2027, in New York and wherever the work is.

© 2026 Cate JarrettHost, Interviewer, Creative