Inside Cannes Content Series, Cannes Lions 2026
Host + Producer · Creative Director · Social Series + Content Production
I co-concepted, directed & hosted custom social content for 4 top agencies (LOLA USA, Tombras, Rethink, JOAN) during Cannes Lions. Daily 24-hour turnarounds, breaking the fourth wall on execs that audiences rarely see by creating breakthrough original content at the biggest global brand and advertising event of the year.
71K+ views across the series
We followed Jeff Benjamin, CCO of Tombras around for the day to capture his experience at the Pinterest Manifestival, accompanied by insights from Xanthe Wells, VP of Brand Creative at Pinterest, along with tasking BYU Ad students to pick out Jeff’s newest tattoo.
JOAN Creative was bringing a big announcement to Cannes Lions: Lisa Clunie, CEO was joining forces with 1 of 1 Gerry Graf, founder of Snap Global and co-founder of Barton F. Graf agency. It was Gerry’s first Cannes Lions in a decade - and JOAN wanted to make fresh content asking people on the street for tips for successful biz partnerships and poking fun at the over-the-top, egregious nature of Cannes house / activation culture through the 3-part series creation of JOAN House.
It was LOLA USA’s first Cannes Lions, which meant they wanted to introduce their unique POV and thought leadership by discussing different campaign work and LOLA’s through line ethos of “crazy ambition makes serious things happen”. We talked about case studies from Backyard Legends Film with adidas to Gift of Life x Hero Gum work partnered with Doublemint. (Did I mention that since we shot this: Backyard Legends was nominated for an Emmy?!)