Case study · Nadine Ezzie, CEO + Founder of Ezzie + Co.
Executive Story Sessions
A 75 minute interview, conversational strategy, and a content library full of her most salient points, built to extend her thought leadership across platforms.
Nadine Ezzie is an innovation strategist, attorney, and founder of ezzie + co., a consulting and boutique law firm built on the belief that commercial real estate is, at its core, a human business.
My Role
I led strategy sessions with Nadine and her team to clarify positioning, identified the most resonant narrative through lines and developed the interview architecture, mapping the beats and sequencing the conversation to move fluidly between the personal and professional without losing momentum in either direction.
I produced the details of the shoot, rented the space, and hired a DP running a two camera setup with audio. As host, I guided a conversation that went deep, at Nadine's request.
Afterward I curated a content library of postable clips from her top moments, cut for the formats she publishes in: speaking sizzle reel, newsletter content, LinkedIn white papers, Instagram reels and TikTok.
The Result
A content library of 25+ video cuts, an interview launch off her newsletter, and increased impressions to both the newsletter and her website over the following months.
“What surprised me about working with Cate is how much she brought to every layer of the project, from the strategy and narrative architecture upfront, to the way she actually hosted the conversation, to how she helped shape what it became after. She can think in structure and story simultaneously, which is rare. But more than anything, she created a space where I felt safe saying the true thing, even in moments fear crept in and I questioned myself. That's what made the final piece what it was. All I had to do was show up and tell my story, and for me, that was truly everything.”
Nadine Ezzie, CEO and Founder, Ezzie + Co.
What I Shipped
- Positioning and narrative strategy
- Interview architecture
- Shoot production and location
- Two camera production and audio
- 75 minute filmed interview
- Content library, 25+ cuts
EP, Strategist + Interviewer: Cate Jarrett DP + Video Production: Ty Young + Raised Media Co. Content Library Editor: Mike Mitra
Let's make yours
Share the dates, the format and a little about the room, and I will come back with availability and a clear number within one business day.