Katie Ranger
Design Studio
Katie Ranger Design Studio is a local Richmond floral business run by the one and only Katie Ranger. In the beginning of her business journey, Katie did mostly wedding floral arrangements.
She came to me with the vision of rebranding herself in a way that would take her to other clientele beyond the wedding industry. Her hope was to break into event spaces, corporate events, parties, restaurants and more.
SOFTware used, abode indesign, illustrator, photoshop, procreate, keynote
I wanted to portray a brand identity that met Katie where she was; a highly skilled florist booking out weddings years in advance, but also took her where she wanted to go five or ten years from now.
We both wanted to achieve a sense of polish, class, maturity
and subtle playfulness that would break her into new spaces
for her services.
This editorial, sultry, botanical presence elevates Katie’s
brand and separates her from others in her industry.
"Working with Cate was the perfect decision for my business.”
“It was her collaborative approach that set her apart from other designers
and was an aspect that was very important to me when considering hiring a designerfor my rebranding needs. Cate had a distinct style and portfolio full of color and unique designs that is what initially drew me to her work. It was amazing how she took my words and descriptions of my business and transformed them into a visual representation that felt so true to me.
Cate created a brand that I am certain will represent my business for
years to come!"
- Katie Ranger
See Katie’s instagram here.